A pain in the neck!

Has it ever happened to you that you’re watching the juiciest part of a movie, all very frightened, interested or excited when the movie, out of the blue just comes to a halt for...the bloody advertisements?! Oh boy, it’s just so irritating that I cannot take it. I cannot get used to watching a movie after so many breaks. I’m pretty sure you can totally put yourself in my shoes, after all, who enjoys a movie in such a way? But the bottom line is that these breaks are for commercials to hold the floor, do you have an idea of how negatively they can influence us? Let me share my views on this matter with you!

They have become part of our lives. Either on the T.V, radio or even on the streets, we are constantly bombarded by them. We can not escape from them - advertisements are everywhere. Let’s face it . They have serious consequences on us, having an impact on our private lives, our culture, and on the way we take in the information they transmit to us.

Advertisements are flooding into our private lives. Doubtless, it happens to most of us that while watching our favourite T.V show, comfortly sitting on a sofa at home, our hilarious, conflicting or mysteriously intriguing programme is disrupted by a string of annoying, never-ending commercials. Or even worse, while watching a movie that is reaching its climax, what happens then ? Advertisements! This may have a negative influence on people’s mood as it takes away from them the only moment they have to unwind and leave all worries behind. It is just NOT fair.

Apart from breaking our concentration, or ceasing our sense of adrenaline rush when watching or listening to something, advertisements also intrude with our culture. They try to mould our preferences into what is most convinient for big firms to persuade us to buy their products. Corporations launch products into markets which never before used to consume them, trying to change in this way the customs and tastes of different societies all over the world just for companies’ only benefit.

Finally, as to the way we make sense of the underlying message they so subtly provide us with, advertisements are responsible for evoking certain images or patterns of behaviour that appear to be the right models to follow. Imposing such models as unique forces people to change their looks and their minds , and if this is taken to extremes, without a doubt, it may absolutely do away with our essence : individuality and uniqueness.